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This is a collaborative exercise and the end result is a well defined guideline and a course of action.
We identify the keywords that would help you maximize your marketing potential. 

  1. This is done by using laymen keywords and filtering and mapping them with sophisticated tracking tools, effectiveness index measurement, your existing site analytics and competitor keyword tracking.
  2. Based on this, we build a list of generic, specific, direct, indirect, overlapping, cross sectional, accidental, singular, plural, geographic search keywords based on search engine recommendations and competition study. 

The list is than refined by reviewing the priority, viability, focus areas, and optimized for maximum ROI.

We undertake optimization of your existing site according to search engine recommendation.

  1. Optimization title tags, search engine friendly URL’s, meta data
  2. Optimization of page content 
  3. Optimization of internal links, sitemap generation

 Links from reputable external sites to your website works in the same manner as people referring someone in business. We all know that referrals are the best source of getting new business. Search engines think like human beings! They give huge credibility to the fact that a reputable site out there is linking to you, more so if its linking to you with your target keyword. 

Our search engine marketing team builds keyword specific back links to your website by employing following means. 

  • Directory Submissions
  • Local Search
  • Competitor back link review
  • Social Media optimization
  • Articles & News releases
  • Video sharing sites
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